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PCR & DNA Amplification

Experience precise, high-sensitivity amplification with patented technologies for fluorescent quantitative PCR (qPCR), digital PCR, viability PCR, and more. Designed for exceptional performance, our PCR products include innovative, environmentally friendly, non-mutagenic, and non-cytotoxic options. With reagents optimized for diverse biological applications, get reliable, high-quality results.

qPCR Dyes

Achieve high sensitivity with excellent signal-to-noise using qPCR dyes for qPCR, HRM®, LAMP, digital PCR, and more—including eco-friendly, multiplex-compatible options.

qPCR Master Mixes

Choose from robust, sensitive, and affordable master mixes—critical PCR products available in basic or two-color tracking formats to enhance accuracy and reduce pipetting errors.

Other qPCR Reagents

Enhance your workflow with high-performance PCR products, including Cheetah™ HotStart Taq DNA Polymerase, a fluorescence-based polymerase activity assay kit, and pure dNTP mixes.

Viability PCR Reagents

Detect viable microorganisms with viability PCR kits that deliver superior speed, sensitivity, and specificity—even for viable but not culturable (VBNC) bacteria.

Labeled Nucleotides

Access biotin- or dye-labeled nucleotides and analogs, including dCTP and dUTP conjugated to bright, photostable CF® Dyes for diverse biological applications.

Product Spotlight

Technology Highlight

Unique Technology for PCR Precision

Get high-performance amplification with PCR products featuring innovative technology, including Earth-friendly options and a range of bright dye colors.

  • Over 40 CF® Dyes across the visible, far-red & near-IR spectra—find your best fit
  • Developed in-house by industry-leading chemists, CF® Dyes outshine alternatives
  • Available as antibodies, conjugates, reactive dyes, and easy-to-use labeling kits
  • Supporting IF and super-resolution microscopy, flow cytometry, and more
comparison of EMBER Ultra RNA Gel (left) with 1% agarose gel post-stained with SYBR Goldcomparison of EMBER Ultra RNA Gel (left) with 1% agarose gel post-stained with SYBR Gold

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Antibodies, Conjugates, & Labeling
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